3 Handy tips for Content Creation

June 14, 2019
Jess

If you’re a blogger or currently producing content, then chances are you’re constantly looking for ways to make more content and appeal to your readers. Whether you’re just getting started, or you’ve been doing it for years, here are my top 3 handy tips for content creation so you can see the results you want.

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1. Think About SEO
Search Engine Optimisation is the name of the game – basically if you’re producing content for the online world, then you’re going to want a decent amount of time focused around SEO. As a summary, SEO is all about writing content that provides answers or information for your readers, but also appeals to search engines like Google so that you can be properly ranked for your top topics. If you’re new to SEO, it can be really overwhelming figuring out your way around it. It might be worth investing in professional SEO help if you’re not sure how to get started. Check out Ignite Digital for all your SEO needs.

2. Outsource When You’re Overwhelmed
I’m a big believer in outsourcing, especially once your blog gets busier. Being a one person shop is a great recipe to feel exhausted and run down. You don’t want to try to do everything and become overwhelmed and give up on your project. I suggest outsourcing non essential content – such as blog posts that you might create for SEO purposes or to generate more traffic. You probably don’t want to outsource your core content, so instead save the outsourcing for the more minor pieces that help bring attention to your core content. The cost of hiring writers to help you with content will vary considerably depending on how technical the work is and how much content you’re needing. If you want to get an idea of how much outsourcing writing will cost you, take a look at Rex Originals for all your content needs.

3. Get Organized
One of the most important aspects about having a blog or creating content, is having a content calendar. Content creation takes a lot of mental energy, and more often than not I struggle to find the energy and motivation to be creative. That’s why a content calendar can go a long way in helping me be organised and to stick to my editorial calendar. It’s also important if you plan to work with a variety of clients, as having an editorial calendar helps you prioritise the most critical tasks first. If you’re working with others on your projects, then you’re likely going to need a way to manage the project between your coworkers or assistants. There are quite a few options for project managements, but I personally feel quite comfortable just using a Google Calendar to manage everything. I share access with all my other team members, so they can keep up to date with all our content needs and posting schedules. For more logistics management technology options, please check out BCI Worldwide for more information.

Creating content is such a big industry online, so feel free to use these tips in order to improve your content creation.

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