5 Clever Ways to Grow Your Real Estate Portfolio

June 13, 2022

The real estate market can be daunting, primarily when investing in properties that you know little about. Although it might appear challenging to build up your real estate portfolio, there are several ways to grow your portfolio while building your wealth simultaneously. 

Here are five clever ways to grow your real estate portfolio:

Find your niche

Finding your niche can be a challenge in any industry, but it’s essential for real estate investors. To know what kind of properties you want to invest in, you need to know your niche. For example, if you love historic homes, you might want to focus on purchasing properties at least 100 years old and in areas where the community has been around for decades.

This step is critical because it will help you decide which neighborhoods or towns are best suited for your investment style. It’s also important because it will help you determine whether or not the area has a stable economy and population growth.

Get referrals from other agents

Referrals are the best source for new business. They’re also the best source for new clients, listings, and buyers. But did you know that they can also be your best source for sellers?

When you’re trying to grow your real estate portfolio, it’s essential to build relationships with other agents in your area. They can help you connect with new buyers and sellers, which will help grow your business.

Plus, if you establish yourself as someone willing to help others out—even when it doesn’t directly benefit you—they’ll be more likely to recommend their clients (and even their family members) to work with you.

Use social media to your advantage

Social media is a great way to grow your real estate portfolio, especially if you’re just starting out and looking for new clients.

You can use social media to leverage your existing relationships with people who might be interested in working with you as a realtor or in meeting new people who could become clients.

It’s not just about posting pictures of the properties you’ve sold or are selling—you can also use these platforms to connect with potential buyers and sellers and let them know about your services.

Invest in yourself

You can’t expect to grow your real estate portfolio without first investing in yourself. That means learning the ins and outs of the business, gaining experience, and building up a network of relationships with other industry professionals.

Investing in yourself also means continuing education—taking classes, reading books, and attending seminars are great ways to keep your skills sharp and learn new things about the industry.

Acquiring a real estate license is also an added way you can start building your portfolio. A license gives you the freedom and flexibility to choose more affordable properties, like duplexes and triplexes, that can provide more passive income streams over time.

Use a real estate investment trust (REIT)

A REIT is a company that buys, sells, and rents real estate. You can purchase shares in a REIT or invest directly in the properties it owns. REITs are typically safer investments than buying individual properties because you’re diversifying your holdings across multiple properties and locations.

They also offer regular dividends that you can use for income. The downside of this kind of investment is that it’s not as liquid as other options—you’ll have to wait until an investor decides to sell their shares before you can buy them.

Explore All the Avenues for Growth

Successful real estate agents know that growth comes from using all the tools at their disposal to improve their business. It may take a combination of these principles—along with some hard work and dedication—to grow your real estate portfolio, but in the end, it’s well worth it.

As long as you’re looking at each of these avenues as a potential tool for growth, you can build a better business that will lead to more real estate profits.